Media Suite helps product managers and commerce groups clear up the complexity of ever-expanding multimedia challenges and leverage dynamic content material to drive conversions
Inriver, an organization that empowers organizations to ship revenue-driving product info administration (PIM) throughout each buyer touchpoint, at the moment introduced the discharge of inriver Media Suite. The brand new functionality is purpose-built for PIM customers because it helps organizations clear up the challenges and complexity of leveraging dynamic content material at scale to maximise conversions shortly and simply.
To achieve at the moment’s omnichannel world, channel and product managers, communications groups, and copywriters have to create, optimize, and syndicate product info throughout channels. The significance of media belongings and product info to inform product tales is crucial. Inriver’s 2021 survey confirmed that 36% of web shoppers rank pictures and movies as important to their purchases. A optimistic buyer expertise depends upon wealthy media and revenues and market shares replicate it.
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Inriver’s Digital-first PIM™ resolution with enhanced multimedia capabilities helps manufacturers ship this in a single platform.
“Each B2C and B2B patrons alike crave extra partaking and immersive content material, together with wealthy media and way of life content material,” wrote Amanda LeClair, senior analyst, Forrester within the April 2022 report, PIM’s Position In Your Future Match Stack. “That requires advancing your PIM technique to translate attributes and descriptions into content material and experiences that improve cart values and buyer loyalty.”
“To successfully leverage the huge quantities of product information and multimedia belongings wanted to drive fashionable commerce, groups want enhanced modifying capabilities and performance beforehand solely out there to designers,” stated Johan Boström, co-founder and chief product officer, inverter. “Media Suite does this. It supplies a collaborative workspace to optimize and edit belongings, handle complexity of file codecs, and take away dependencies on inventive employees to empower the PIM person. Issues transfer quick in commerce, we’re serving to groups grow to be more practical to allow them to carry out higher.”
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Key options of the driving force Media Suite:
- Enhanced media performance for the product marketer throughout the PIM
- Assist for any digital asset format, from photos, paperwork, movies to 3D movies, and extra
- Hyperlink media belongings on to product content material all inside one platform simply to streamline the enrichment course of
- Create and handle the complexity of various variations of belongings to optimize gross sales in separate markets and guarantee higher information governance
- Ship content material by way of the content material supply community (CDN) to e-commerce platforms, bettering webpage responsiveness for a greater buyer expertise.
Inriver Media Suite is designed to deal with product-information associated belongings. It helps and accelerates the enrichment course of for media, giving manufacturers the capabilities to spice up buyer expertise by maximizing the affect and supply of their product content material.