Robert Pritikin Obituary (1929 – 2022) – San Rafael, CA

Robert Pritikin
Might 6, 1929 – February 13, 2022

Promoting famous person, hotelier, writer, musician, entertainer, illusionist, and hobgoblin of San Francisco’s social scene departed the world stage, peacefully in February at a San Rafael senior neighborhood. He leaves behind a kaleidoscopic legacy of extraordinary achievements and indelible recollections for the legion of individuals whose lives he touched along with his genius, generosity, wit, and zany humor.
Bob, as he was recognized to all, was raised in Chicago and–as he usually quipped–lowered in Los Angeles. Born in 1929, within the Windy Metropolis, the household moved to LA when he was a pre teen. Bob was exhibiting indicators of entrepreneurship and a present with phrases at an early age. Beginning with a paper route, he graduated to promoting door-to-door subscriptions for the LA Instances and Examiner. As a younger man, he based and edited “Teenager Journal,” and bought a masterful ability at in-home demonstrations and salesmanship for the Fuller Brush Firm and on the ground of Leeds Footwear in Hollywood. Bob attended UCLA, the place he competed in gymnastics and was president of his fraternity; graduating in 1952 with a bachelor’s diploma in promoting.
After a tour of responsibility with the US Coast Guard, Bob moved to New York–the epicenter of US promoting at the moment. There, he was employed by Younger & Rubicam advert company. Beginning within the mail room, he was quickly writing copy and his profession in promoting was formally launched.
Bob was a visionary and a dreamer however he was additionally a pragmatist, and heeded Horace Greeley’s recommendation: that if he have been to achieve his final aim, the west coast could be the perfect place to reside, work and make his mark. By then, San Francisco had develop into the Mecca for inventive promoting expertise. On arrival in 1958, Bob joined Fletcher, Richards, Calkins & Holden advert company. Quickly thereafter, Louise, a receptionist that he had met at Y&R, adopted him they usually have been married on New 12 months’s Day 1959.
Within the years that adopted, Bob created publicity, copy, commercials and campaigns for a number of the nation’s most prestigious corporations and organizations, working at three of town’s high inventive retailers: Harris, Harlan, Wooden; Daly Associates; and Campbell-Ewald. The following massive profession step was partnering with seasoned promoting government, Jerry Gibbons, to type the inventive, boutique company, Pritikin Gibbons Communications. The company was an in a single day sensation. It got here as little shock to these in promoting and enterprise circles when it was introduced that Bob and Jerry’s company had been bought by America’s oldest advert company, NW Ayer.
As is perhaps anticipated of 1 with Bob’s drive, creativeness and audacity, grass stood no probability beneath his nimble footwear. His subsequent enterprise would shock all who knew him and, by now, that included lots of San Francisco’s mover and shakers, politico’s and the press: he purchased a sixteen-room, Queen Anne property in one of many metropolis’s fanciest neighborhoods and reworked it into an lodge, fittingly known as The Mansion. As a luxurious mattress & breakfast, it quickly grew to become one of many metropolis’s most stylish locations to remain, attracting company similar to Barbra Streisand, Robin Williams, Robert Kennedy Jr. and Carrie Fisher. Bob entertained company within the evenings, taking part in piano and the musical noticed, with hits similar to “The final time I sawed Paris’ and “Moonlight Sawnata.” Bob launched the spooky legend of Claudia Chambers into the present, and the Mansion Magic Live performance was born. The consummate entertainer, Bob carried out stage illusions and up-close magic, whereas the ghost of Claudia would play viewers requests from an empty-seated piano;
After many months of 24/7 dedication to the lodge, Bob was at his Clay road bachelor pad along with his canine. What subsequent?
By way of a mutual pal, Bob struck up a friendship with one other San Francisco advert man, Tony Eglin. An surprising name from Bob resulted in a lunch assembly. By the point they’d completed espresso, a handshake deal was consummated: they’d begin up a creative-only advert company. Headquartered at Bob’s “Playboy” digs in Pacific Heights, Pritikin Eglin Productions was an instantaneous success and continued for the subsequent eight years, creating top-of-the-mind consciousness promoting and public relations for US and worldwide clientele.
As fashionable and architecturally dramatic as Clay Avenue was, Bob was hankering for marbled halls, a bigger, extra spectacular house that will additionally home the company. In 1981 a uncommon property got here in the marketplace that will make his dream come true. Nearly the scale of a metropolis lot, the most important personal property within the Metropolis, the location of an outdated French laundry, he bought it on sight and proceeded to design and construct his 10,000 sq. ft. mansion, he named Chenery Home. Each Labor day, for a number of years, Bob hosted the grandest and wackiest celebration town has ever recognized, the place upwards of 800 buddies, half of Metropolis Corridor, native celebs, socialites, and free spirits packed the sprawling grounds, feasting from tables heaped with barbecued meals, being entertained on stage by the likes of Carol Channing, Mickey Rooney, Tammy Faye Bakker, Liberace, and Bob Weir. Chenery Home was the final word occasion venue for quite a few fundraisers.
Beneath all of the brilliance, the showmanship, acumen and expertise, was one other aspect of Bob: his open coronary heart, generosity and caring for others. Over his lifetime in San Francisco, he made numerous contributions to charitable organizations, supporting many causes, together with AIDS, Lighting the Palace of High-quality Arts, the SF Ballet, and the Museum of Trendy Artwork. Over time, many professional bono initiatives have been accepted by his companies, together with design and PR for a fund-raising live performance carried out by Pavarotti, in help of victims of the 1981 Italian earthquake. Unknown to many, as a professor, he additionally taught a 10-week course on promoting at San Francisco State Faculty.
Bob is survived by his daughter, Tracy Pore; brother, Jimmy Linick; niece Terri Nasshan; his former spouse, Louise Pritikin; grandchildren, Jennifer Louise Pore, Robert James Pore (Tracy & David Pore) and Oliver Scott Garrard Pritikin (Elise Papazian-Pritikin); and nice grandchild, Calliope Quinn Toole. Bob was predeceased by his son, Scott Garrard Pritikin.

Revealed by San Francisco Chronicle on Might 14, 2022.

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