How Heineken built a successful metaverse branding strategy and brought their virtual beer to life
Fancy a beer? How a few digital one? Heineken have develop into one of many newest manufacturers to affix the quickly increasing assortment of big-name manufacturers with a footprint within the metaverse with the launch of ‘Heineken Silver’ – the world’s first Digital Beer. Swapping out hops for pixels, Heineken unveiled their new beverage in … Read more